What the Heck is an Ergonometric Shirt?


ERGONOMETRIC   er·go·no·met·ric, adjective; derived from ergonomics –  the applied science of equipment design, intended to maximize productivity by reducing operator fatigue and discomfort

When Kevin and Kathleen Kelly decided to design the most comfortable shooting shirt anywhere, they followed a design science called ergonometrics – they wanted their customers to be impressed.   It’s a long word which describes the “ahhhhhh” of a Kevin’s ergonometric shooting shirt and Egyptian cotton poplin shirt.  Kevin’s customers swear by it, especially during a long day in the field hunting.  Constructed with the finest Egyptian Combed-Cotton that is very lightweight and feels luxurious.  Kevin also insisted on an eight button front and longer tail so, as they say in ergonometrics , the shirt will stay nicely tucked in your pants!

Kevin's Ergonometric Shooting Shirt
Designed to feel great and move with you as you take your shot. Pocket for optional recoil pad.
Kevin's Ergonometric Egyptian Cotton Shirt
Experience the richness of English poplin, with the luxurious 100% Egyptian cotton yarn used to make this luxurious shirt. This is by no means, your typical shirt, as this fabric is enriched with a silkiness and weight that makes it the most elegant men’s shirt in the marketplace.

Each shirt features underarm gussets, variegated elbow pleats and back bi-swing pleats.  Well-constructed features allow the shirt to expand and contract with you as you move your arms, shoulders and torso during the day in every activity. Not only will you feel great in Kevin’s Ergonometric shirts but it may improve your shot too!!



Kevin’s Fashion Trends, Always Ahead of the Curve – Fall/Winter 2013-14

Fall fashions are in and color palettes are reflecting a positive resurgence in faith and confidence according to Pantone – the company known for determining color trends in fashion and design globally.   A strong connection to the land and the “quiet power of nature” inspired their color selections, reminding us of the beauty of the outdoors. There is a trend this fall and winter to remind us of the “deep-rooted sense of heritage.”  These colors are a true reflection of Kevin’s customer’s who gain their strength with connection to the land as they wear these colors naturally.

The color forecasting agency Design Options brings a separate break down of colors for Fall and Winter 2013/14. They see:

Out of the woods

Mustard yellow and dark olive tones of  timberland and  wilderness accentuate understated and delicate shapes. Alabaster and cool grey shades provide texture and fluidity upon a canvas of countryside solitude. Mauve hues infused with refined silver tints provide a picture-perfect fusion of earthy elements.

out of the woods mens colors fall 2013

When you travel through Kevin’s Catalog and our stores, you will see that these colors are found throughout.  Not only do we keep a fashion forward eye  designing fashion for menswear and womenswear each season, we also make sure our customers have the most beautiful selections for the outdoor enthusiast as they move throughout their lives, both in business and while entertaining.   http://www.kevinscatalog.com

Fur-Trimmed Hacking Jacket
Kevin’s Catalog presents a lightweight, tweed hacking jacket, which comes in both long and short styles, this stunningly tailored jacket has exquisite details such as fur trimmed pockets and vintage buttons.

Kevin’s customers are familiar with this season’s color palette  because in hunting, the need to blend into nature is second nature! We are glad to see the rest of the world enjoying what we have always loved best, colors that soothe and create a feeling of one with the outdoors – at least for this fall and winter season.

Kevins Mens Long Sleeve Field Shirt
Because we know this featherweight 100% cotton poplin shirt can “hunt” Kevin’s created an exclusive new casual sport shirt from our popular shooting shirt.  

Kevin's Vintage Khaki Men's Pants with Leather Trim
Kevin’s updated broken-in, rugged, cotton canvas vintage pant collection meets the discriminating gentleman’s lifestyle. Our new leather trimmed khaki’s are handsome and comfortable.

Nelli Quickly Becomes Kevin’s Mascot for Cute!

We had so much fun last Friday, our manager’s son came by to visit with his lab puppy Nelli.  Immediately, we decided a photo shoot was in order and with iphones (and finally a good camera), we spent a few hours with Nelli as center and focus of our new game day  merchandise and potentially our holiday dog! Nelli is only 12 weeks old but she was sweet and cooperative – she’s a star already and will eventually be retrieving birds in the field.

Our fall State Traditions tee and belts got everyone excited too – being in the south, we love our SEC and ACC football so there was no shortage of absolute loyalty to each school’s shirts . We decided to let everyone pick their colors and display to the world (along with Nelli)!

Nelli in Photo Shoot for Kevin' Catalog
We couldn’t resist this face! Nelli modeling like a professional for our impromptu photo shoot at Kevin’s Fine Outdoor Gear & Apparel.
State Traditions and Southern Proper Tee's perfect for Game Day
Will you look as cute in State Traditions and Southern Proper Game Day Tee’s as Nelli? We say Yes! http://www.kevinscatalog.com
Which SEC or ACC School is your favorite?
Nelli is too tired to take sides, she loves all the State Traditions Tees and belts!


Kevin’s is proud to sponsor and exhibit their fine guns at the Southern Side by Side again.  Kevin, along with Gun Manager Mike Burnett and Jarred Singletary will be available to talk guns, hunting and show off their collection of highly collected shotguns.  It is an exciting weekend for gun enthusiasts and a great way to show off your skills and kick off the hunting season.  The following is from Southern Side By Sides website.


At the Back Woods Quail Club in historic Georgetown, SC

Shooters descend upon the Back Woods Quail Club in historic Georgetown, South Carolina to compete in the 6th Annual Southern Side by Side Championship & Exhibition Fall Classic, September 13-15!

Atkin Grant & Lang Main Event (Two Day Event!):

Shooters can test their skills with any gauge gun on Saturday and Sunday in the Oain Event.  Each day features 75 targets for a total of 150 targets in the event.  Main Event scorecards must be turned in by 3 p.m. Sunday.


Side by Side Continental Pheasant Tower Shoot

Back Woods Quail Club offers a traditional pheasant tower shoot on its grounds.  Limited space available; call for reservation: (843) 546-1466.

Friday Preliminary Events:

50-Target 10-Gauge/12-Gauge/16-Gauge Event

50-Target 20-Gauge/28-Gauge/32-Gauge/410 Bore Event

Saturday/Sunday Events:

150-Target Main Event (75 targets Saturday & 75 targets Sunday)

50-Target Sub-Gauge 20-Gauge/28-Gauge/32-Gauge/410 Bore Event

30-Target Compak Sporting Event

25-Target Black Powder Event

Parker-Smith Events:

30-Target Fall Challenge

50-Target Trap Challenge

Many opportunities to compete and win!

Quail hunt and deer hunt excursions

Quail and deer hunting opportunities will abound on the Back Woods Quail Club’s extensive grounds. Excursions hosted throughout the weekend. Call the Back Woods Quail Club to reserve your place and learn more.

Kevin’s Man Photo Shoot

We had so much fun at the Kevin’s Man photo shoot yesterday we wanted to share a little of it with you. What is a Kevin’s Man? Very soon we will give you the details but until then, enjoy the pictures and here is the original Kevin!

Photographer Adam Cohen and Stylist Nancy Cohen #tallahassee
Rearranging furniture and everything for #kevinsman photoshoot
#kevinsman photoshoot ready to begin
Looks like all we need is Kevin and the #kevinsman photo shoot ready to begin
Kevin #kevinsman looks at a vintage gun from his store's gunroom
Kevin feeling right at home with his trophies (all are his trophies but the rug) around him and enjoying the feel of a very special vintage gun.

Meet Kevin’s Employees – We Call Them Superstars!

Kevin’s growth over the past 40 years, from  200 square feet expanding to two stores, a  catalog and an international clientele has been an amazing journey which is exciting to be a part of.  But our growth is only possible because of the amazing staff that has been a part of Kevin’s throughout the journey.     I wish we could mention everyone individually, but with limited space we can only really highlight a few – but each and every one of our staff is a superstar!

L to R Rey Pineiro – Director of Marketing, Chris Wilder – Graphic Design , Clarence Bryant – Receiving , Lynn Adams – Warehouse Customer Service, Heather Beckwith- Warehouse Customer Service , Beth Norris – Customer Service, Keri Chastain – Purchasing Agent, Richard Florence – Shipping , Kathleen Kelly – Co-Owner, Rebecca Hopkins – Buyer, Lyle Hackett, – General Manager Didi Reuschel- Communications

When you step into the 65,000 square foot warehouse you will always see the smiling Richard Florence and Clarence Bryant  both 11 year veterans of Kevin’s.  Richard started out in receiving and now runs shipping for Kevin’s Catalog.  He prides himself on hard work and giving it his all, and always works hard to do the best job.  When Clarence joined Kevin’s, a month after Richard, he had no idea what the catalog industry was all about, but now loves it , especially the receiving side of the business.  He enjoys learning about new products that come in and loves the challenge of his work.

Truly, the heart and soul of Kevin’s Catalog is Rey Pineiro our Director of Marketing.  Instrumental in the creation of Kevin’s Catalog, he works hard to insure customers can easily find what they want and have an outstanding experience both in print and online.  After 8 years, no day is the same for “Mr. P “ as he is known in house.  Mr. P works hard to keep everything fresh and new with many different creative looks, a key reason our customers enjoy shopping Kevin’s Catalog.   He keeps the catalog and website interesting and alive.

L to R  Mike Burnett - Gun Manager, Pam Edwards - Store Manager, Krista      Peace - Sales, Max Smith - Receiving and Sales, Mary Price Barcey - Sales,  Jarred Singletary - Gun Department
L to R Mike Burnett – Gun Manager, Pam Edwards – Store Manager, Krista Peace – Sales, Max Smith – Receiving and Sales, Mary Price Bracey – Sales, Jarred Singletary – Gun Department

Of course, you can’t say Kevin’s without talking about Gun’s and we are fortunate to have Mike Burnett running our internationally acclaimed gun department in Thomasville.  For over four years, Mike conveys his passion for firearms through outstanding customer support.   Ever since he he was a little boy  he has loved guns. After serving in the Navy he wanted to still pursue this passion.  Working at Kevin’s was the perfect fit.  He doesn’t consider the Gun Department a career “It is who I am.”  Mike’s most excited about the higher grade shotguns at Kevin’s and working with our customers who also share that same spirit.

L to R Cole Spector – Fishing, Kate Dolson – Sales, Adam Bayer – Guns, Adam Reichert – Guns, Sarah Lawrence – Sales, Austin Campbell – Sales, Dennett Jackson – Gun Department Manager, Dorothy Levine – Sales, Andrew Prescott – Sales, Ryan Pappas-Store Manager, Brandon Long – Guns

Tallahassee was Kevin’s only store for many years,  and there now there are  many loyal customers who we have known since the first Kevin’s opened 40 years ago.  We know their children and grandchildren, and our customers know that all the outdoor gear they need is at Kevin’s with expert help.   If you happen to  fish in the Tallahassee area, you probably know Lin Hudson, our Fish & Tackle Manager.    His loyal customers feel at home with Lin and love learning about new products and swapping fish stories.   Lin has been with Kevin’s since 1984, starting in Guns.  Fishing is his passion and sharing that passion with his customers is why he wakes up in the morning happy.

Sue Bratton, Office Manager for all of Kevin's
Miss Sue – Office Manager

There is always an employee that is key to  success in business and for Kevin’s we have to nominate Sue Bratton!   Miss Sue –  Office Manager for over 16 years, is in charge of all things accounting and administrative for  the entire Kevin’s operations.  Miss Sue sits in our original Tallahassee store and loves hearing the hunting and fishing stories told by the customers and knows many by name.    Accounting is what excites her – like a CSI investigator she loves to have everything in balance.  “I enjoy working  for  Kathleen and Kevin they are super people, real human beings with great compassion for their customers and employees.  Many students who work here, go on to work here during college and then after graduation, come back to work at Kevin’s, I think that says it all about why we love working here.”

Guess who this is?